October 21, 2009 - Posted by redesignunit - 0 Comments
A Website Redesign is a complex procedure. Changing the face of your website that has been on the internet for quite a while is anyways daunting. However, what is more difficult is to make sure that the design overhaul doesn’t have any adverse implications on the existing ranking of the website and its targeted search traffic. Here are some of the common SEO considerations that you should keep an account of while redesigning your website and make sure the resultant website is successful on the web.
Changing the Website Architecture
Website redesigning generally involves a complete change of the backend platform and the content management system . This means all the pages of the website would have new URLs and new locations. For example, if you change from an .php platform to a .asp platform, all your URLs will end with .asp instead of .php. In addition, when you incorporate a new navigation system in your website, it changes the URLs as well. The search engines will treat these revamped URLs as completely new and index them all over again. The previously indexed old URLs will no longer be valid.
When the old URLs are rendered completely invalid, it can result into loss of search engine traffic. However, there are certain things you can do to manage the situation and minimize the damage.
If there is a change in only the URL extensions like .asp, .php etc. you can use the same basic file name of your old system within the new system and set up a permanent 301 redirect on your server to direct corresponding pages.
If the new URL is completely different from the old one, you need to redirect each URL manually to its new counterpart. If there are plenty of URLs, the process is better automated.
Addition of Flash
Since search engine crawlers have began indexing Flash pages, it has become a range in the Web 2.0 world. More and more Web Redesign projects are making use of Flash elements to enhance the visual appeal of the websites. However, you still need to be careful while using Flash.
Avoid building your entire website in Flash. Even though search engine crawlers are able to parse through Flash elements and index the contents, it is not something that would help you achieve high search rankings. Moreover, you could be losing out on visitors who don’t have Flash installed or access you website through mobile devices. Restrict the use of Flash on top of your web pageas a visual enhancer. However, don’t make your navigation and other important keyword rich content within Flash.
Change of Web Content and Tags If your current website has already been optimized for search engines, you need to be extremely careful through the redesign process. This is because your present content and tags would already have some SEO potential and rewriting them could lead to loss of existing ranking.
Don’t dispose of all your old content, especially if it has been successful in getting the Professional Web Design decent search engine rankings and convert your visitors into customers. Same is the case for the title tags. Make sure you have customized title tags in place of system generated ones.
October 15, 2009 - Posted by redesignunit - 0 Comments
Professional Web Design Techniques that make difference between professional design and amateur one the website design techniques that make a difference between professional design and amateur one is that the amateur sites often do not get the attention that a professional website would receive. Here are some techniques that will help: What is table based website (old, primitive way to build using tables that is straightforward, but should not be used for a professional website), and Table less (build using cuss and div tags)? Professional designs should be table less where contents is independent of the design, should be browser independent, work with compatible devices, use style sheet and cuss to make style uniform as well as give a professional look throughout all web pages, Fast load, because design is loaded only once, etc.website liquidity
Validation: Display work with different browsers, Very important for SEO, Graphics optimization - with special tools graphics looks great and loads quickly Custom website template is cheap, not for a serious business, for instance many companies use the same template,
On the other hand custom design fits the purpose and therefore professional websites base on custom design rather than cheap templates what is static website (html pages)what is dynamic website (asp, pup that are running on a server and generate pages)when to use static, dynamic website, development time, cost, etc. please objectively describe and recommended when to chose which type Japanese encoding is difficult to handle and characters doesn’t display in all browsers, configurations correctly. It is very important to set every element correctly and needs expert knowledge and sometimes it is difficult to implement these elements in dynamic websites Some useful information about websites design techniques can be explained by understanding what table-based website is, is it old, primitive way to build using tables, etc.SEO Perhaps if you are creating a table based Custom Website Design it would be best to consider CSS designs. CSS or Cascading Style Sheets are popular and the language is much easier to use and to create quality tables which users can get to much easier. That is straightforward, but what should be used for a professional website?
A good designer to start with, if you are building a professional website you want to ensure that you achieve the highest quality possible. You will need to consider SEO as well, so ensure that you have a designer that can either handle your SEO needs or point you in the right direction. The table less CSS websites is great looking websites and the CSS is used to transform conventional forms into table less solutions. Forms that do not have tables are often lighter and semantically precise. Professional designs are often affordable, so if you are building a Professional Web Design using CSS language be sure to find a company who has a good reputation in web design. Try to avoid the amateur designers since you may well lose more money than you expect. One of the latest designs is the dynamic websites which amazing, most of the sites are crawled by Google.
October 14, 2009 - Posted by redesignunit - 0 Comments
You may have a beautiful website, it may win awards for excellence in design, but unless the designer has taken into account the principles of Search Engine Optimization (SEO), you may need to consider a Redesigning Web. You may have an old website, it does its job, it tells people about your company, but it’s slow and the content, it’s a bit out of date. In both cases, you definitely need to consider a redesign.
Both websites will struggle to get the volume of traffic that they could receive. The new well-designed site may get traffic for those looking specifically for that site, but anyone using a keyword search for your product or services won’t find you.
The older site with out of date content loses out because the Search Engines think (due to the lack of fresh content) that the site is dormant or dead. Both of these websites could receive great traffic and a potentially lucrative increase in business, but without consideration of SEO, they won’t get any share of that possible income.
So what should one look for in a site that might need a Redesign Your Web?
All Flash although there have been significant advances in Search Engine technology and they are beginning to read some flash, a site that’s all flash is likely to be dreadful for Search Engines. They will be pretty, but the Search Engines won’t rank them highly because the content is essentially unreadable. But what about major corporations that rank highly but have flash-only sites? These sites have such a high rate of linkage that their flash content probably doesn’t matter, unless you can compete with a major corporation, an all flash sites is a no go.
Frames Frames in your website make it difficult for search engines to index its pages. What’s more, human visitors really struggle with frames, they’re difficult to read and it’s hard to get an impression of the site. Some browsers don’t even support frames, meaning your site is entirely unreadable for those potential customers.
Splash Pages Web designers using splash pages really make a visual impact on the visitor. Imagine the entire webpage as an animated page, straight out of a cartoon. Very impressive. Unfortunately, from an SEO point of view, they’re horrible. Splash pages generally contain little or no text content; have no links and full of flash and other software which the Search Engines still find difficult to assess for a ranking. You may impress with your Splash Pages, but kiss goodbye to many potential customers.
Slow Loading Very simply, a slow loading page puts off both human visitors and search engine crawlers. Human visitors may not have the patience to wait for the pages to load and search engines almost always rank the faster loading pages above the slower ones. If your site has slow loading pages, they need replacing.
Out of Date Content First, the Search Engines will simply ignore this site as if it no longer exists. It may have been ok in the past to leave your content for months without updating it, but these days, it will soon slip off the radar without regularly updated content. What’s more, nothing puts off a human visitor more than out of date content.
If your site contains any of the above SEO problems, you need to implement a Web Redesign; it’s costing you potential income.
October 1, 2009 - Posted by redesignunit - 0 Comments
Company website plays a role of brand ambassador. Homepage and inner pages of the website should behold the visitor longer than you desire. Visitors staying hooked longer on websites pay attention to details on the pages. The details involve them to know about your company and your company product offerings. They search for niche products that satify their wants. But wants are dynamic.
Company Custom Website Design exercise is undertaken to achieve specific goals. Goals could be oriented towards drawing customer, building brands to developing a website to discharge corporate social responsibility. Mostly a professional web redesign primarily, aims to re-orient the visitors to company offerings. Reorienting the visitor brings you face to face with a number of factors in redesigning you website.
In undertaking a profession web redesign self-evaluate the current website as a visitor to begin with. Try to work on the feedback you have received from visitors on the current website. A self-evaluation should include examining the current website from the point of view of you redrawn objectives. Then, web standards, assessing competitors”websites, emerging technologies should come into the purpose of Website Redesign.
Choosing a right professional Website Redesign Services like Redesign Unit which has rich expertise in redesigning your project. The professional web redesign unit offers free evaluation of the website. They could give you an objective evaluation of your website. Compare your self-evaluation with evaluation provided by the website and place your specifications of your Web Site Re Design project.
Redesign Unit Professional Web Design services a wide range of redesign services. They redesign homepage, landing page, application dashboards, product pages, search result views, and even your complete website. They also offer a combo packages to suit your budget and deliver time-bound services. They have a proven experience of having offered cost-effective solution to achieve your specific objective of web redesign.
Be assured of guaranteed customer satisfaction from Redesign Unit professional web redesign services where the work environment is nothing else but excellence is expected. They tweak every blush in the palette to get your goals right.
September 30, 2009 - Posted by redesignunit - 0 Comments
Though most India Website Redesign Company claim to offer web design services at competitive rates, not all keep their promise. They attract customers by giving low web design quotes and at the time of final payments ask for more than what was initially agreed. This article gives you some useful advice when seeking web design services in the Coventry area.
When looking for Website Redesign check out various web design companies using the Web and ask for price quotes from all of them. The price of the web design really does depend on the features of your new web site. For example, the amount of web pages you want on your web site, the complexity of design and functionality etc. A reputable web design Coventry agency will talk you through what’s available within your budget. Bare in the mind that the price for creating an all singing all dancing website will obviously cost more than a simple and basic web design.
Once you have received your web site quotes carefully check the prices and make sure there aren’t any hidden costs. A good Coventry web design agency will in general provide you with a comprehensive breakdown of web design and development costs. Several Coventry web design companies will also provide you with costs for optional extras to your Website Re Design such as web hosting, web marketing etc.
Before signing up with a Coventry web design firm makes sure that you have allocated money in your project budget for web hosting and web marketing. Without both of these your new website won’t be seen by anyone in Coventry or the UK. Your Coventry web design agency should be able to offer you a good web hosting solution. Similarly many of the Coventry web design agencies offer comprehensive web marketing techniques such as Search Engine Optimization, or SEO, that can get your website promoted. Again, with web hosting and SEO services it’s a good idea to shop around the providers in Coventry as prices can vary extensively.
Once you have narrowed down your choice of a website design Coventry Company it’s a good idea to ask about their payment procedure. Do you have to make advance payment or pay at the end of the web site design? Most Coventry web site design agencies will ask for a deposit to start the project with a final payment on delivery of the final website.
Similarly, make sure you carefully read the business Terms and Conditions of the web design agencies. These again vary across Coventry. Also don’t be afraid to ask for references from the web design agency. What other businesses have they helped in Coventry? Can they show you examples of Redesign Your Web they have previously undertaken? All of these things will help you judge the capabilities of the web design company.
Good luck with your search. One recommended web design agency in the Coventry area that you may want to check out is Redesignunit.com with over 12 years in the industry they are probably a good starting point for your web design search.
September 23, 2009 - Posted by redesignunit - 0 Comments
It does not matter how much time and money was spent on the creation of a website, if the first impression is not eye-catching, your chances to attract an interested and returning audience are extremely slim. Like most people, in the first five seconds of his stopover, a visitor will decide if he will stay or move on.
Elements of good Web Redesign
The majority of websites are written documents that rely on good prose to make a dramatic impact. Add some bells and whistles, e.g. pictures, charts, funky buttons and dividers, and the occasional video clip and you think you have hit the jackpot.
Unfortunately, there is more than “good looks” involved in creating a superb website. Just ask yourself, what do flash animations bring when people click off, even before your animations have downloaded? Instead of bringing a chuckle to your audience, you will get a sneer! People dislike waiting and they want to feel welcome and well treated. If you want their attention and sell your goods or services, give them just that.
The art of blending colors and fonts
developing a Website Redesign strategy is an excellent idea and can be used for the home page, as well as all additional pages. Start by defining your target demographics. Believe it or not, but what message you are trying to convey with your website, or what services or goods you are trying to sell will largely determine what kind of colors and fonts should be used for your titles and text. Just picture a party supply site in all shades of gray, or a Harley motorcycle supplier all in pink. Would you shop there? I didn’t think so!
Scale matters, and not just for your text content. Buttons, pictures and everything else displayed on a page should be in proportion and in balance. Items that are too small may be overlooked, while massive, unbalanced productions may scare visitors off.
Be informed
A demographic analysis will make you understand your audience. Knowing what your visitors are looking for will help you in your product selection and marketing strategy. Visit the sites of competitors and see what makes their site so popular. Inform yourself about the products you are selling and find out which selections are selling like hotcakes. What you find stylish, may actually not be a top seller!
Keep your expectations real
The best way to extract customer profile information is by chatting with potential clients and thoroughly researching the market you want to infiltrate. As much as we want to believe our gut feeling, when it comes to e-commerce, it is better to rely on hard facts and real statistics.
Let me ask you a question. Do you believe that when you are building a website for an assisted living, or retirement home, your target audience should be seniors? If your answer was yes… you were wrong! Although some seniors may be having a peek at the site, it is more likely that baby boomers, or those just past the 40+ mark will be checking out options for their parents and grandparents. Knowing this, you will have to adjust your writing style, content and illustrations to fit a younger crowd.
However you, the novice Redesign Your Web, decide to build your website, always treat your audience with respect. Even though you may be living on the other side of the country, customers will still expect the same courtesy as if they were going to their neighborhood corner store. They may even want to communicate with you, and if you are really interested in what these customers have to say, you could always add a forum or feedback page to the site. A direct customer service email address would not hurt either.
As much as it may hurt your wallet, if you do not have all the skills to optimize your website, please, hire Professional Web Design assistance. You might be a great technical writer, or perhaps even a poet, but that tone of writing may not be appropriate to market your products. Also, getting your website noticed by the search engines requires skill and understanding. Do not think that key search engines will shoot your site right to the top of their pages just because you used your product’s name a hundred times on a single page… It really does not work that way.
The conclusion is simple. There is a big difference between selling boots, sandals and pumps at the mall, and presenting your selection on the Internet. They both have their advantages and they both can be quite successful. Just follow the rules and do your research… good luck!
September 21, 2009 - Posted by redesignunit - 0 Comments
Attraction is an intrinsic part of today’s aesthetically driven world. In order to make an impact on the minds of the beholders with anything that you have built you need to make it visually appealing. The virtual realm is not far from this fact. If you have a website that will act as the platform for your business or work you have to generate the interest of the target audience by adding zing to it through some creative and innovative designs. Web Site Re Design are as important as everything else in a website if not more so. Right from the web content to the design layout and the concept that would determine the whole process each aspect is an indispensable part of a website development project.
Professional Web Design is perhaps the most arduous and delicate aspect of them all and needs professional hands to achieve optimal results. It’s therefore important to understand in this regard that hiring the services of a professional web design agency would be the wisest thing to do. A professional website designer would be in a better position to know what’s best for you considering the fact that the designer would keep himself updated with the latest market trends and explore newer technologies to stay in the league. Moreover a professional website designer can be the best person who could deliver a Website Redesign that would give you a brand image in the market. A corporate design not only gives your website a professional look, it also offers you the right kind of podium to showcase your services or products in a way that can make the right impression in the minds of the visitors.
Web design in India has achieved a lot of ground today. It has dawned upon people that websites can be highly beneficial in promoting one’s business, which is why almost all companies have online presence today. And what has led to this is the proliferation of a great number of website design firms in the market who offer affordable and effective designs to those who are ready to take their services.
September 17, 2009 - Posted by redesignunit - 0 Comments
The reason many businesses are reticent about Website Redesign their websites is due to a fear of losing their identity, or rather, becoming unrecognizable to their existing customers. The truth is that those who do update their site’s image and functionality to fit with the times enjoy more customers than those that are averse to change. After all, when Madonna changes her hair color we still know it’s her, right? And doing so doesn’t damage or lessen her popularity, it actually boosts it.
It’s the same with a business website. At Web Site Re Design the premise is that a change is much more than a rest. It’s a means to boost business and keep existing customers and new ones interested. If you consider a radical redesign for your business website you can send out pre-change notifications that let the world know you are going to be presenting a new face very soon.
Your business website is one of the most impacting tools you have in your power. And it pays dividends to have it sharpened from time to time. It’s still the same tool, it still works for your business, but after Redesigning Web it does the job far more effectively and looks better too.
The Internet is a fast moving environment, so while you might refurbish a brick and mortar store once every five years or so, you might think about making changes to your business website more frequently. The beauty of having a home on the Custom Website Design for your business is that the whole thing is evolutionary; you make small changes on a regular basis to suit the needs of your customers as you learn about them. More revolutionary adaptations to your site would be wider spaced. Website redesign ensures that your site matches up to the expectations of online users. And they are a discerning lot. They’ll quickly bounce out of your site by hitting the back button if it doesn’t do what they want when they want it to. Speed, functionality and ease of navigation are vital. Alongside cutting edge design and quality content these factors can really influence how successful your business is online.
September 16, 2009 - Posted by redesignunit - 0 Comments
Website Redesign are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.
The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different Web Site Re Design will be tarnished. In other words, you will appear generic just like your next-door neighbors.
To whole point of using a web template is to save time and effort. You just change the title and appropriate details and you’re done. The biggest mistake one makes is to customize the template beyond recognisation. While that may be good in the sense that you’re creating a unique graphic, you’re defying the very purpose of using a web template — saving time and effort.
However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site’s theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site. However, do only make the necessary changes Redesign Your Web.
In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty; choose them because they serve your purpose.
September 15, 2009 - Posted by redesignunit - 0 Comments
1.Why should you have a website?
In order to succeed in today’s world, you must have an Internet presence. More and more people log on to the internet everyday; there are billions of users world-wide and there are several reasons why one needs a web site. A website is a powerful first impression. Placing your business on the World Wide Web, gives your business the potential for global exposure, no matter the size of your business – be it large or small; singular or multi-national. To have your own website gives your business invaluable advantages, which is illustrated in the answer to the next question, viz-a-viz:
2.how can a website be useful?
Website help you leverage web services for streamlining data transfer to and from your organization.
There are myriad reasons for - How a Website Redesign can be useful and why you should bring your business online? Some of them are, briefly, mentioned below:
a. Enhanced customer convenience
Your business concern can be more easily and quickly reached, every time a potential or an existing client searches for relevant businesses, products and services over the Internet. Your customers can always keep in touch with you and your business, just by knowing your web site address.
b. Greater reach ability of your business profile:
Your business profile can be accessible from anywhere in the world. No other ad medium provides such global coverage. You need not depend on phone book entry or restricted yellow pages and newspaper ad presentations, any longer.
c. Greater possibilities for promoting your business portfolio:
People will not buy your products or services unless they know that they actually exist. You can tell your potential audience much more through a WEBSITE, than you could possibly do via any print advertisements, Yellow Pages listings, or TV/radio commercials. There are no limitations as far as space, time, nationality and residency are concerned. You can say as many things as you want, to as many people as you wish. And your business representation can be as resourceful as is the Internet itself.
d. Efficient low-cost advertising:
Your customers will always be able to obtain thorough up-to-date information about your services or products. Instead of having to rely on randomly aired TV or radio commercials, they can simply browse through your website whenever they like.
e. 24/7 availability:
Website is available to you 24 hours a day, 7 days a week, 365 days a year. It will be your hardest working employee, never getting sick, or taking a holiday. And you can rest assured that your website is always there for you – to answer your customers’ questions or to collect their feedback on your behalf.
f. Time-saving:
Prospective clients can learn about you and your business at any time of the day simply by visiting your website, so you won’t have to be present or involved with the process in any way. Your precious time can be saved and invested in other activities that can increase your profits and further enhance the scope of your business.
g. Cost -cutting:
You can save a lot of money cutting your costs on print ads, brochures, coupons, flyers, specials, newsletters or mailings. What’s more! It’s always quick easy and extremely efficient to update real time information on your website; whereas regular renewals of printed materials turn out to be very expensive and time consuming. The fact optimized productivity at minimal cost is more valued in any business and it is possible only through World Wide Web.
Web services provide a standard way to implement a business function that can also be managed remotely. It employs an effective exchange of information and data-feeds between B2B and B2C portals, information warehouses, news providers, shopping portals like e bay and search engines like Google, MSN, yahoo etc.
Your website must work hard in today’s competitive online environment — attracting visitors, providing a rich user experience and converting them into loyal customers.
3. What makes a site work successfully?
Its a hotly debated question – “What makes a website work well that will genuinely help your business and attract more customers?”
A well designed website can certainly lead to increased business. By following simple guide-lines, it is possible to create a good-looking website that will really give your business the best chance of being noticed.
For your online presence to really count, your brand needs to exude credibility, confidence and efficiency through your website. A well designed website can certainly leverage your business processes. One can achieve this by blending strong design and content, with seamless functionality, and expert support throughout - with time tested processes.
Web Designing is “a process of conceptualization, planning, modeling, and execution of electronic media delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface” (ref- Wikipedia)
Web Design can have a powerful affect. Web Design is important and it must be right! The right design kindles in a website visitor the right perception of your business. It engenders confidence and trust in your business. Success online is vital to the overall strength of your business.
It’s essential that –
In an arena saturated with billions of web pages, it requires innovation and expertise, to represent your brand effectively.
Your site must be easy to navigate and simple to use. If your users and potential customers can’t find what they want, this will undermine your site’s performance, in relation to your business goals.
Your web site should, clearly and concisely, reflect your business, values and products, since your web site is now the first point of contact for a new user or potential customer.
A good and innovative design ensures that the site is memorable and encourages the viewer to explore beyond the home page.
The web functionality and programming should use only standard, compliant, valid coding and also provide an alternative programming, to ensure that your site is viewable in any Browser and at any Screen Resolution.
Most Web design and development companies possess skills in one or the other – rarely both. This is where ImagiNET Ventures web solutions differ, as we understand how to design a website that will most effectively present you, your business or organization, with your products and services.
4. What are the common mistakes of a website?
Lets face it! If visitors get lost or become confused while attempting to surf your website, they might hit the back button, and look for a more user- friendly website. People do not like to think, when it comes to finding their way around websites. Don’t make them tick. You need to plan your website from stage to stage, and make a difference between between a very poor website and a very good website.
Let us now see – what are the pitfalls inherent in designing and setting up a website? You may know some of them already, but by avoiding and correcting them, you can be sure to keep constant flow of visitors entering and re-entering into your portal! The list of most common errors is unending but invaluable for new designers, web developers and content writers – who need a list for their website spot check.
1.Site best viewed:
New designers usually use this “site best viewed” with a disclaimer statement regarding which web browser or screen resolution they designed their site, for best viewing. It does not impress the visitor. Instead, invest in skilfully designed website that renders well in multiple browsers, and in any screen resolution.
2.Shabby lay-out and glaring design:
Some sites are totally unbalanced in their lay-out and overloaded design. The designs do not match the page content and appears misplaced and misfit in the entire scene. Give your pages a pleasing appearance, with just the necessary facts and place your design out-lay with a professional touch. Always take screen shots of designs in different resolutions, before uploading the appropriate one.
3. Horizontal scrolling:
The horizontal scroll makes it extremely difficult to read the content on your site, and often your visitors will lose patience and leave. Check your website in a site resolution viewer. A Custom Website Design can be viewed without horizontal scrolling in, both, a smaller and larger screen resolution. User’s find scrolling from the top to the bottom of your pages, more clear to view and easy to read.
4. Free Web Hosting:
This is a common web page mistake you definitely need to avoid. Often business owners claim that the business is “just starting”, and that is why they have not yet moved their site to a domain host. Do not use free web hosting if you want your business to be taken seriously. It reflects on your image and credibility.
To resolve this issue, you must choose and purchase a domain name if you, already, do not have one. You also need to choose a professional domain host. There is no getting around this one. If you want to run a successful online business, you absolutely must have a reliable domain host.
5. Appalling Images
don’t allow your visitor view badly shaped or terribly cropped images and missing graphics files. Optimize your images, using the best height and width. Keep your files in the best formats - j peg for Photographs and gif for artwork.
6. Blaring and ghastly color schemes:
Avoid using ghastly and loud colors that does not match your website concept and mission. Although your text may be easy to read, an overly-bright color distracts and repels the reader away from your site’s purpose. Your designs must reflect class and designer quality, with state-of-the-art designs and pleasantly eye-catching color schemes for your web pages.
7. Slow loading:
If your page does not download rapidly, visitors will quickly move on to find another site. Take action now to reduce the “weight” of your pages. Each image on your site must be correctly sized and optimized for web use. Keep your pages lean and fast for the visitor to move on quickly, with interest.
8. Spell check:
Always spell check the text, keeping it free of grammatical error, punctuations and spelling mistakes. Without spell check, the site looks amateurish and shabby.
9. Ineffective Text Content:
A major mistake is to fill the pages with long text, without any headings and sub-headings. Do not cram your web pages with loaded decorative words and hi-fund text. Readers do not have time to fill their heads with all details.
Make your text more effective. Keep your text simple, crisp and to-the-point. Use decorative words in the right context. Your language should spell clarity, consistency and coherence in content, style, structure and font. The pages should be easy to read and simple to understand, with a smooth flow. The fonts should be rightly used, with appropriate side-headings and the text needs to be phrased in short paragraphs, giving a pleasing feel to the reader.
Your website must provide a clear message with a goal-oriented direction, setting you apart from your competitors. Your content should easily answer his question - “what’s in it for me?” The reader must be able to identify with your write-up and find you as his ‘partner’ for addressing his solutions.
10. Absence of an Email Subscription Form:
This critical aspect is often neglected by most website owners. It is very important to have a lead generation for your website via Email subscription form, for optimal business returns. Having a mailing list gives you several advantages like maintaining a visitors list who allow you to contact them, build a relationship, and establish yourself as an expert for solving their problems.
11. Using a weak message ‘join my newsletter’:
Your content, Web Site Re Design layout and solutions should be so user-friendly such that it compels the reader to subscribe your mailing list. Do not use a weak message like – “join my free newsletter”. The reader would wonder “Why?” and “If I subscribe, will you give me a bonus or a free gift instantly, as soon as I join?” If your design and text work impresses the reader for availing your services, you would automatically get email subscriptions for a membership, from your visitors. It speaks on your credibility.
12. No Contact Information - Just giving your email id and the web address is not sufficient for your readers – who may be prospective clients. Keep your detailed contact information easy to find and easy to read. Inclusion of a site-map works wonders for your business.
13. Advertising – Advertisements provide huge revenue but it should be placed skillfully and with reference to the current times. Appropriate advertisements should be placed - reflecting the different verticals of your business. Do not overload your page with ads, especially the big flashy banners. Well placed, well designed ads are okay, if you don’t overload the page.
14. Prices –. Don’t waste your time, hoping you will get email inquiries on your prices. The moment a visitor sees your product or services, his prime question will be “what is the price of this item?” Do not keep the visitor guessing the price; it will give him an opportunity to jump into another website where the price is mentioned and you may end up losing a prospective customer. You need to include a price with the item description, if you sell something.
15. Under Construction - Avoid having a “closed – under construction” or “yet to open” website. Give your visitor’s at least a single page of content, with a notice - when the whole site will be open.
16. Music: Include a soft and soothing music or that which is relevant to the content. Do not include music, if it is not needed. Music should not be out-of-control and keep the control buttons easy-to-use. Music can turn one’s mind on but at the same time put your mood off, if it is not rightly timed, controlled and soft.
The list of common mistakes is innumerable. The above general tips give you an idea of what to avoid and how to resolve. By keeping your website design in good shape and ensuring your web content writing is in good taste, you will find more people visiting and enjoying your Professional Web Design!
